Overview:

Tarmal Steel, one of Kenya’s leading steel manufacturing companies, recognized the need to modernize their sales operations and serve their diverse customer base more efficiently. Their vision was to create a robust B2B Tarmal Steel E-commerce platform to cater to bulk order requests from their customers. The platform was developed using Odoo with an additional module for Digital Marketing, enhancing their online presence and customer engagement.

Challenges and Solutions:

• Bulk Order Management: Tarmal Steel’s sales primarily involved bulk orders. Implementing a B2B E-commerce platform allowed them to efficiently manage these large-scale transactions.
• Enhanced Customer Engagement: Digital Marketing played a crucial role in expanding Tarmal Steel’s online reach. It enabled them to engage with existing customers and attract potential clients.

Key Benefits:

• Efficient B2B Sales: The B2B E-commerce platform streamlined Tarmal Steel’s bulk order management, resulting in increased operational efficiency.
• Digital Marketing Reach: The integrated Digital Marketing module allowed Tarmal Steel to engage with a broader audience, enhancing their online presence and customer engagement.
• Improved Customer Experience: Customers enjoyed a seamless experience when placing bulk orders, contributing to their satisfaction and loyalty.
• Streamlined Operations: The integrated Odoo modules simplified operations, reducing manual processes, and enhancing overall efficiency.

The implementation of the B2B E-commerce platform and the Digital Marketing module marked a significant transformation in Tarmal Steel’s sales operations. The platform’s efficiency in handling bulk orders, combined with an enhanced online presence, positions Tarmal Steel as a market leader in steel manufacturing and sales.