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Implementation of Odoo ERP for Coastal Image Technologies (CIT) – Streamlining Operations for a Leading ICT Firm

Coastal Image Technologies Ltd (CIT), an esteemed ICT retailer based in Mombasa, Kenya, since 2007.
As an authorized partner for reputable brands like HP, Dell, Lenovo, Epson, Brother, and Canon, CIT guarantees genuine products and unparalleled expertise.
With an unwavering commitment to authenticity and quality, CIT stands as a beacon of reliability in the realm of technology.


Coastal Image Technologies (CIT), a prominent name in the ICT industry, recognized the need to streamline their operations, enhance efficiency, and fuel their growth. To achieve this, they embarked on a transformative journey to implement Odoo ERP. The project included the integration of major Odoo modules, such as E-commerce, Accounts, Sales, Purchases, Point of Sale (POS), and Digital Marketing. This transition allowed CIT to transition from QuickBooks to Odoo and significantly improve their tech business processes.

Challenges and Solutions:

  • Complexity of Operations: CIT’s operations involved multiple facets, including E-commerce, sales, purchases, and digital marketing. Odoo’s modular approach allowed for the comprehensive management of these complex processes from a single platform.
  • QuickBooks Migration: Migrating from QuickBooks to Odoo was a critical challenge. However, with the support of our expert team, CIT seamlessly transitioned their financial data and business processes.
  • Enhanced Tech Business: The implementation of Odoo ERP provided CIT with the tools and data insights needed to enhance their tech business. From improved e-commerce capabilities to streamlined accounts and sales, Odoo enabled CIT to optimize their operations.

Key Benefits:

  • Streamlined Operations: Odoo’s integrated modules enabled CIT to streamline their operations, resulting in increased efficiency and reduced operational costs.
  • Enhanced Reporting: CIT gained the ability to access real-time, accurate data, leading to improved decision-making and growth opportunities.
  • Improved Customer Experience: With the E-commerce module, CIT’s customers enjoyed an enhanced online shopping experience.
  • Centralized Data: All business data is now centralized within Odoo, simplifying data management and reducing the risk of data discrepancies.
  • Seamless Tech Business: The seamless integration of Odoo modules allowed CIT to enhance their tech business operations and foster growth.

The implementation of  Coastal Image to Odoo ERP has been a transformative journey for CIT. The integration of various modules has streamlined their operations and enhanced their tech business processes, positioning them for continued success in the ICT industry.

It gives me immense pleasure to express our profound gratitude to Animatrix for their pivotal role in our company’s transformation journey. As the Managing Director at Coastal Image Technologies (CIT), I am delighted to share the remarkable success we’ve achieved by implementing Odoo ERP, with Animatrix as our trusted partner.

CIT is a leading ICT firm, and our operations are multifaceted, spanning E-commerce, accounts, sales, purchases, and digital marketing. Managing these complexities efficiently was a formidable challenge. The transition from QuickBooks to Odoo ERP was a significant leap, and we couldn’t have asked for a better partner than Animatrix to guide us through this transformative process.

With Odoo’s modular approach, we have centralized and streamlined our operations. Our E-commerce capabilities have improved significantly, and our clients enjoy an enhanced online experience. The integration of accounts, sales, and inventory modules has provided us with real-time data insights, enabling better decision-making and fostering growth. Our digital marketing campaigns have become more targeted and engaging, allowing us to reach and connect with our audience effectively.

What stands out in this transformation is how Animatrix has partnered with us. Their expertise and unwavering commitment have played a pivotal role in the seamless implementation of Odoo ERP. They’ve been more than just service providers; they’ve been our guides and partners in our journey to success.

Today, our operations are more efficient, our decision-making is data-driven, and our business is thriving. We have embraced technology, and it has undoubtedly contributed to our growth. Coastal Image Technologies is running like a well-oiled machine, and the credit goes to Odoo ERP and our dedicated partners, Animatrix.

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